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Some ideas are too big for a post and get flattened if you force them into one. These are the formats for those.

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A post series

When a topic has three or four distinct arguments, a series keeps each one whole instead of compressing them into a list.
  • “Turn this into a series of four posts”
  • “Give me a post series on the mistakes founders make hiring their first marketer”
Say how many you want. Without a number you’ll get whatever the material suggests, which may be more or fewer than you’d planned to publish.

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A video script

Written to be spoken rather than read — shorter sentences, a spoken rhythm, and an opening built for someone scrolling with the sound off.
  • “Write a short video script about this”
  • “Turn my last post into a talking-head script”

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A lead magnet outline

An outline for something you’d give away in exchange for an email — a guide, a checklist, a framework. Built against your audience and your offer, so it leads somewhere.
  • “Lead magnet outline for early-stage B2B founders”
  • “Turn this post into a lead magnet”
Once you have one, ask for teaser posts from it. Those are the posts that make people want the thing, and writing them from the finished outline works better than writing them first.

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Choosing the size

One argument, one story, one takeaway. If you can say it in a sentence, it’s a post.
Several arguments that each deserve room. Also useful when you want to stay on a theme for a week without repeating yourself.
Something better shown or told than written — a demo, a story, a strong opinion.
Something people would trade an email address for. Usually a process, not an idea.
These aren’t separate tracks. A lead magnet outline can become teaser posts, a carousel, and a video script — all from the one conversation. See repurposing.

Create a post

The single-post version.

Repurpose into other formats

Turn any of these into the others.

Get ideas and angles

Including lead magnet and carousel concepts.

Plan your content

Where a series fits into a schedule.