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Ideas are built from your brand, your posting history, and whichever inspiration sources you’ve left switched on. What you get back reflects those inputs, so it’s worth knowing which ones are in play.

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What you can ask for

Post ideas

Ideas grounded in your brand and what you’ve already published.

Fresh angles

New or contrarian takes on a topic you’ve covered before.

Lead magnet ideas

Concepts matched to your audience, offer, and their pain points.

Carousel ideas

Concepts that suit a multi-slide format.

Infographic ideas

Insights, comparisons, and frameworks that are worth showing visually.
Some prompts to start from:
  • “Give me 10 post ideas about hiring”
  • “I’ve written about pricing a lot — give me a fresh angle on it”
  • “What’s a contrarian take on remote work I could defend?”
  • “Lead magnet ideas for early-stage B2B founders”
  • “What could I turn into an infographic this week?”

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What comes back

Each idea arrives as more than a title.
A list of generated post ideas, each with a why-it-works note, a freshness score, a suggested media type, and a Create draft button
  • Why it works — the reasoning behind the idea, so you can judge it rather than guess
  • Freshness — a score for how well-worn the angle is. A low score isn’t a veto; it means the ground is well covered and you’ll need a sharper take
  • Media — the format the idea suits, such as Text or Document
  • Create draft — turns that single idea into a draft, without retyping it
Below the list sit a Sources chip and follow-up actions that carry the whole set forward:
A Sources chip showing a count of seven, above buttons reading Create a post from the top idea, Generate hooks for the strongest idea, and Analyze what would perform best
Use those buttons rather than starting a new chat. They keep the ideas as context, so the post you get is the idea you picked rather than a fresh interpretation of the same words. The Sources chip is worth opening at least once. It shows which posts the ideas were actually built from. See give chat the right context.

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The shape follows the ask

The anatomy stays the same whatever you ask for, but the parts adapt. Ask for lead magnets and the button becomes Create lead magnet, and the media types shift toward documents and carousels:
Lead magnet ideas, each with why it works, a freshness score, a media type of Document or Text or Carousel, and a Create lead magnet button
So it’s worth naming the format you want in the request. “Lead magnet ideas” and “post ideas” return different things, not the same things relabelled.

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Ask for more than you need

Ask for ten ideas and take two. Asking for three tends to produce three safe ones, because there’s no room for range. A longer list gives you the odd one that’s actually interesting. If everything comes back samey, say so — “these are too similar, push further” — rather than starting a new chat. The thread already knows what it just gave you.

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Sharpening what you get

“Post ideas” gets a spread. “Post ideas for technical founders who hate marketing” gets ideas you can actually write.
Ideas for building authority look different from ideas for driving signups. Say which.
“Nothing about AI” or “no listicles” is a legitimate instruction and it works.
Past Posts stops it repeating you. Web Search ties ideas to current events — turn it off if you want evergreen ones. See context.

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From idea to post

Ideas live in the same thread as everything else, so you can go straight on:
1

Pick one

Use Create draft on the idea itself, or say which — “write the third one” — rather than restating it.
2

Shape it before drafting

Ask for the angle or the hook first if you’re not sure it’s right yet.
3

Draft it

Ask for the post, a carousel, an infographic, or all of them.
Ideas worth keeping can be saved so they survive the conversation — ask for them again in any later chat with “show me my saved ideas”. See saved items and defaults.
The best ideas usually come after an analysis, not before. Ask what’s working first, then ask for ideas in the same thread — it builds on the findings instead of guessing.
Next: turn the one you picked into a post. See create a post.

Analyze your content

The read that makes ideas sharper.

Find what's trending

Patterns worth building an angle on.

How chat works

Starting a chat and what else you can ask for.

Give chat the right context

Control what ideas are built from.