Workspaces and brands

Depost AI separates the workspace from the brands inside it. Worth understanding before you invite anyone, because getting it wrong is tedious to undo. One workspace can hold many brands. That’s the arrangement most people want.

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Which layer holds what

The question to ask is who or what does this belong to? Two that surprise people: labels are workspace-wide, so one you create shows on every brand. Social accounts are per brand, because an account publishes as one identity.

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Switching

The switcher at the top of the sidebar changes which brand you’re working in. Content is scoped to whatever is selected — so a post created in the wrong brand is created in the wrong brand.

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Adding a brand

From the brand switcher, choose Add personal brand. It asks for a first and last name — a brand is a person’s identity, so that’s what it’s named after — and which workspace member it’s assigned to. Then it walks the same setup the account itself went through: connect that person’s LinkedIn profile, read their history, build a strategy from it, confirm it. So a second brand isn’t a blank slate. It arrives knowing its own audience and its own voice, and it doesn’t inherit either from the first. See set up your account, which is the same sequence.

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When you need more than one workspace

Usually you don’t. Several brands in one workspace is easier to run and to report across. Use a second workspace only when billing or team membership genuinely need separating — a client paying their own subscription, or a team that must not see each other’s work at all. Everything else is better solved with brand access, which lets someone hold one brand and see none of the others.

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