Skip to main content
Inspiration is where you study what’s working on LinkedIn rather than start from a blank page. It opens on Viral Posts, with your saved Bookmarks on the second tab.
The Viral Posts feed showing post cards with author, content, a category badge, and a Viral Intelligence note explaining why each post worked

Reading the feed

Each card shows the post as it ran — author, age, copy, and any image or carousel. Two things on top of that are worth knowing about:
  • A category badge such as Educational or Personal, so you can tell at a glance what kind of post it is
  • Viral Intelligence — a short explanation of why the post worked
That second one is the reason to be here. The post itself tells you what someone wrote; the note tells you what made it land, which is the part you can actually reuse.

Narrowing it down

  • Search for a topic or phrase
  • Newest to change the sort
  • All time to restrict the period
  • Filter, which opens a panel
The Filters panel with industry, language, creator, an engagement range slider, virality bands, format, pillar and content type, above Apply filters and Reset all filters
Nothing changes until you press Apply filters, and Reset all filters puts it back. Filter before you browse. The feed is large enough that scrolling it untargeted is a way to lose twenty minutes.
Format and Pillar together are the useful pair. “Carousel” plus “Educational” shows you how the format you’re considering is actually being used for the job you’re doing, which is a narrower and more useful question than “what’s going viral”.

Viral Intelligence

Open a post and you get a full read on it, not just the text.
The Viral Intelligence panel: a score out of 100, a summary of what the post does, its hook and hook type, its call to action, and seven scored dimensions from utility to credibility
At the top, a score out of 100 with a band next to it, measured as engagement rate against the bar set by top viral posts. So it’s relative to what’s actually working, not to a fixed target. Then the parts, pulled out separately:
  • Hook — the opening line, and what kind of hook it is: a Curiosity Gap, a Surprise
  • Call to action — the ending, and what it asks for
  • Why it works — seven dimensions scored out of five: utility, specificity, emotion, novelty, urgency, relatability, credibility
Below those sit audience fit, keywords, topics, and a structure breakdown — word and line count, paragraphs, questions, numbers, bullets, emojis, hashtags, links.
The seven scores are the part to use. A post scoring 5 on relatability and 2 on urgency tells you what to borrow and what not to. Copying a post wholesale copies its weaknesses too, and the scores are where those show.

Acting on a post

Each card has two controls in its top corner: Repurpose, which takes the post into chat so you can ask for your own version, and a more-actions menu for saving and viewing the original.
Repurpose means your angle on the same idea, not a reworded copy. Posting someone else’s structure with your words changed is obvious to anyone who has seen the original.

Bookmarks

The Bookmarks tab holds what you’ve saved — from the feed here, or from LinkedIn, X, Reddit and Threads via the browser extension. Tag them as you save and they stay findable. Bookmarks are also a chat context source, so anything saved here can inform what Depost AI writes. See context.

A workflow that works

1

Save as you come across things

Build the collection continuously. Searching for examples when you’re already stuck is the slow way.
2

Read the intelligence, not just the post

Note the pattern — the hook shape, the structure, the kind of proof used.
3

Ask for your own version in chat

Bring the pattern, not the post. See find what’s trending.

Find what's trending

Ask chat to analyze these patterns and benchmark you against them.

Give chat the right context

Viral Posts and Bookmarks as sources for what you write.

Get ideas and angles

Turn a pattern into something of your own.

Library

Your own material, rather than other people’s.