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Use Add media to post in the editor. What you attach determines how the post appears on LinkedIn, so it’s worth picking deliberately rather than adding an image out of habit.
The add-media menu open in the editor, showing options for images, video, PDF carousel and poll

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What you can add

Images

One or several. Drop them in or browse.

Video

With an optional thumbnail — worth setting, since it’s what people see before pressing play.

PDF carousel

A multi-page PDF that LinkedIn shows as swipeable slides.

Poll

A question with options and a duration.
There’s also Generate with AI, marked BETA, for creating an image rather than uploading one.

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Carousels

A carousel is a PDF. Each page becomes a slide, so build it at the size you want it read — square or portrait works better than landscape, because it takes up more of the feed. If you want Depost AI to write one, ask in chat for carousel content and it will structure the slides. See repurposing.

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Polls

Polls need a question, options, and a duration. They tend to get engagement, but that engagement is shallow — a vote is not a conversation. Use them to learn something, not to game reach.

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Choosing a format

Perfectly normal. A well-written text post is not a lesser post, and it’s the fastest to produce.
Use one when it shows something words would labour — a chart, a screenshot, a before and after. A stock photo adds nothing.
When your face or voice is the point — a story, an opinion, a demo.
Next: get it out. See schedule or publish.

Edit a post

Where media is added.

Create an infographic

Generate a branded visual instead of uploading one.

Repurpose

Turn a post into carousel content.