
Choosing a period
7 days · 30 days · 3 months · 6 months · 1 year, with more behind the … menu. Auto controls how points are grouped in the charts. Shorter periods are noisier. A single strong post moves a 7-day engagement rate a long way, which is why a bad week and a good week can both be misleading. For judging direction, use 3 months.The headline numbers
Each shows a delta against the previous period, and a sparkline for the shape. The shape
matters more than the number — steady beats spiky.
Posting cadence
Weekly Posts shows your average, placed on a band:Brand Builder
Lower cadence. Presence rather than volume.
Audience Architect
A middle rhythm — consistent without dominating anyone’s feed.
Growth Operator
High cadence, aimed at reach.
Top performers
Your strongest posts for the period, each with impressions, reactions, comments, and engagement rate. View all opens the full list. This is the most directly useful panel on the screen, because it tells you what to do more of. Take it into chat and ask why those worked — see analyze your content.Growth metrics
Charts for impressions and related measures over the period, so you can see trend rather than a single figure.Exporting
Export CSV takes the data out for a report or a client update.Related
Analyze your content
Ask chat what these numbers mean and what to do about them.
Find what's trending
Benchmark yourself against what works elsewhere.
Posts
The posts behind the numbers.
Calendar
Where cadence is actually set.