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Analyzing your content looks inward. This looks outward — at the viral post library, at examples you’ve saved, and at how your material stacks up against them. Two distinct things, and it’s worth knowing which one you’re asking for.

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Study the patterns

Ask about trends when you want to understand what’s working, without generating anything yet.
  • “What’s working on LinkedIn in my space right now?”
  • “What hook structures are showing up in viral posts about AI?”
  • “What formats are getting engagement for B2B founders?”
You get an analysis of structures, angles, and patterns. It won’t jump to ideas unless you ask — which is deliberate, because understanding a pattern and applying it are separate steps and merging them produces imitation.
A trending answer with named patterns and key takeaways, above a Sources chip and buttons to generate ideas or create a post
The Sources chip underneath carries a count, and opening it shows what the answer was actually built from, grouped by where each piece came from: viral posts, the web, your own posts, your bookmarks, your library. See give chat the right context. Beside it sit Generate ideas and Create a post. That’s the step from understanding a pattern to using it, and it stays a separate click on purpose.

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Compare yourself against them

Benchmarking is the more useful of the two. It takes your posts and your performance, holds them against the patterns, and explains the gap.
  • “How do my posts compare to what’s going viral in my space?”
  • “Benchmark my recent posts against viral trends and tell me what I’m missing”
  • “What are top creators in my niche doing that I’m not?”
The output is a direction, not a scorecard: where you’re behind, and what to change.
Benchmarking needs your published history and performance data. Without them there’s nothing on your side of the comparison — you’ll get trend analysis instead.

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Patterns, not copies

The point is structural. A viral post about someone else’s layoffs is not a template you can fill in — the thing worth borrowing is why it opened the way it did, not what it said.
1

Ask what's working and why

Get the pattern named — the hook shape, the structure, the kind of proof it used.
2

Ask how you compare

Benchmark it against your own posts so the gap is concrete rather than aspirational.
3

Then ask for your version

In the same thread, ask for ideas or a draft. It carries the pattern without copying the post.
If output starts sounding like someone else, turn Viral Posts off for the drafting step. Use it to learn the pattern, not to write the post.

Analyze your content

The inward-facing half — your profile, posts, and performance.

Get ideas and angles

Turn a pattern into something to write.

Inspiration

Save the examples that feed this.

Give chat the right context

Control whether viral posts are in play.