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Behind every draft, idea and plan sits a strategy profile: who you’re talking to, what you want, what you sell, what you talk about. Getting it right changes output more than any individual prompt does.

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Seeing it

Ask “show me my current strategy” and you get what’s stored — audience, goals, offer, topic focus. Worth doing early. Most people have never looked at it, and it was inferred from their profile and posts rather than stated.

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Reviewing it

Ask “review my strategy” and Depost AI assesses what’s there — what’s too broad, what’s misaligned with what you actually publish — and proposes a replacement.
A strategy review in chat, showing strengths and proposed changes before anything is applied
A review proposes. It does not save. The change sits pending until you apply it — which is deliberate, since a strategy quietly rewriting itself would change every future draft without you noticing. If you want the change, say “apply that”.
That behavior is the most common source of confusion in this area. People review, agree with the proposal, move on, and wonder later why nothing changed.

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Changing it

Refine is the useful middle step. If a proposal is 80% right, say what’s wrong and refine it rather than accepting and re-editing afterwards.

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What to get right

“B2B founders” produces generic output because it describes millions of people. “Technical founders doing their first marketing hire” produces specifics.
Secondary goals add range. A profile with four equal priorities has none, and the output reads that way.
This is what lets a post mention your product without lurching into a pitch.
Revisit the strategy when output feels persistently off, rather than fighting it prompt by prompt. A wrong profile is a fault you re-encounter on every request.

Plan your content

What the strategy shapes most visibly.

Give chat the right context

The other half of what output is built from.

Saved items and defaults

Preferences that persist alongside the strategy.

Analyze your content

Evidence for whether the strategy is working.