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Everything Depost AI writes is aimed at something: a reader, a set of topics, and a thing you want back. That’s your strategy, and it has its own screen. Settings → Personal brand → Strategy. Every row saves as you change it — there’s no save button, and nothing is pending.
This is the single highest-leverage screen in the product. A wrong audience or a wrong offer isn’t an error you’ll see; it’s every draft being quietly aimed at the wrong person. Ten minutes here is worth more than any prompt you’ll write this month.

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Where it came from

You didn’t fill this in. It was read for you, from three things: That last one matters more than it looks. Your posts say what you have done; the context box says what you’re doing now, and where the two disagree, Depost AI follows you. See set up your account.

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1. Who you write for

The first block of the strategy screen, with Written for, Also reaching and Industries, a suggestion row offering a new value, and chips taken from your posts
Every post is written to this reader, whatever the topic.
Be narrower than feels comfortable in Written for. “B2B founders” describes millions of people, so it produces writing that could be addressed to anyone. “Technical founders making their first marketing hire” produces specifics, because there are specifics to say. Everyone else you still want goes in Also reaching — that’s what the row is for.

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2. What you’re known for

The second block, listing the topics to lead with and the topics to keep in the background, with suggestion chips underneath each
Ideas and plans pick from these. Background topics can appear, but never lead.
  • Lead with — what an idea is allowed to be about.
  • Keep in the background — what can show up as supporting material but never be the point of a post.
The second list is the one people skip, and it’s the one that fixes the most. If your best-performing post is about something you don’t sell, that topic belongs in the background: it will keep earning engagement and keep pulling your audience somewhere you can’t follow up.

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3. What you want from it

The third block with what you offer, what posts should bring you, other goals, the problem you solve and the objections you hear, followed by the read-only description of you
The goal and the offer shape how a post ends. The problem shapes how it opens. Objections are worth filling in by hand. They’re the hardest thing to read off your posts — you rarely write down what people say to you in DMs — and they’re what turns a post from a statement into an argument.

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4. How we’d describe you

The last block isn’t editable here. It’s how Depost AI would introduce you in a sentence, read from your posts and profile — a check on whether the rest of the screen is pointed at the right person. The line underneath says where the two settings that aren’t on this screen live: content language and your role are under General.

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Three ways a row changes

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You type it

Click into a row and change it. It saves as you go, and the row picks up a small yours tag — that’s Depost AI marking that the value is yours rather than something it read.

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A chip from your posts

Under the list rows sits FROM YOUR POSTS and a row of + chips. Those are things the analysis actually found in your published posts that aren’t on the row yet. One click adds one. Use them as a reality check as much as a shortcut: a topic you publish constantly that isn’t in Lead with is either a gap in the strategy or a habit worth dropping.

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A suggestion from a later read

This is the part worth understanding properly. Depost AI re-reads your posts periodically. A re-read never changes a row. It leaves a suggestion under the row instead:
New suggestion: B2B Founders, Teams & Agencies    Use it Keep mine
Four rules govern those, and together they’re the whole behaviour:
1

It only ever proposes

Your stored value stays exactly as it is until you answer. A Monday can’t rewrite what you set up on Friday.
2

It only asks about rows you haven't settled

A row you’ve already answered or edited is left alone — permanently. It won’t come back next month with a different idea.
3

Both answers settle the row

Use it writes the suggestion in. Keep mine writes back what’s already there. Either one counts as an answer, so you stop being asked about that row.
4

A new read replaces the last read's suggestions

They don’t pile up. What you see is what the most recent read thinks.
Keep mine is a real answer, not a dismissal. Use it when the value is right — that’s what makes the asking stop. If you ignore the row instead, the next read will raise it again.

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What changes when you change it

Changes apply to new ideas, plans and posts. A draft already written doesn’t rewrite itself, and neither does anything scheduled. Your analysis re-measures against the new strategy the next time you open it — which is usually the point. Fixing your topic list and then looking at analytics tells you something different from looking at it before.

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Changing it from chat instead

Chat reads and writes the same strategy, so use whichever is closer to hand: Full detail, including why a review waits: your content strategy.

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When to come back to it

Not one bad draft — a pattern. If three posts in a row are aimed at the wrong reader, that’s this screen, not your prompts. Fighting it prompt by prompt means re-fixing the same fault every time.
A new offer changes how every post should end. This is the first thing to update, and the one most people forget until the drafts start reading oddly.
It means a later read of your posts disagrees with a row. Worth thirty seconds — it’s usually the product noticing a drift before you have.

Writing style

The other half: not what you write about, but how it sounds.

Your content strategy in chat

Reading and changing it in conversation.

Get ideas

The first thing the strategy decides.

Set up your account

Where the first version of this came from.