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Your strategy decides what a post is about and who it’s for. This screen decides how it sounds. Settings → Personal brand → Writing style. Nothing here is a form you fill in: it was read off your published posts. Change anything and every post written after it follows.
The Writing style screen, with rows for how you sound, length, how posts open and end, what they never do, your moves, rules for the writer, and how many posts it was learned from

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How to read a row

Each row has two parts, and the order is deliberate:
  1. The grey line at the top — what Depost AI read in your posts. “About 206 words a post, very short sentences, plenty of white space.”
  2. Your setting underneath — what you want instead, if anything.
So you’re never changing a setting blind. You can see what you actually do before deciding whether you want to keep doing it. The tag in the corner says how much it had to go on: learned from 30 posts. With fewer than three posts it reads from your profile instead, and it’s a guess until you publish.

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The rows

Only posts after is for when you changed how you write. If you rebuilt your style in March, set March and everything before it stops counting. Leave it empty and it learns from all of them.

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Lines you changed, and getting back

Change a line and the row picks up a yours tag. A Back to what was learned link appears with it, so an experiment is never one-way — you can always return the row to what your posts actually say.

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Rules the writer must follow

This row is worth more attention than its size suggests. Everything else on the screen describes how you write; this one is an instruction, and the writer is held to it. Good rules are checkable:
  • Always name a real number rather than “many” or “most”
  • Never open with a question
  • Keep paragraphs to two lines
Vague rules — be more engaging — cost you a line and change nothing.

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When a change takes effect

Saving says Saved. Your next post uses this. That’s exact: the next post, not the one already in your editor and not anything already scheduled. To apply a change to a draft you already have, ask chat to rewrite it.

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It keeps learning, and your changes survive

Your voice is re-read from your posts on a weekly cycle, so it follows you rather than freezing on the month you signed up.
A refresh never undoes your changes. What you set by hand is stored separately and re-applied on top of every refresh. So the learned reading can move as your writing moves, while never open with a question stays true indefinitely.
That’s the difference between this screen and the strategy screen worth remembering: Strategy is a decision, so it waits for you. Style is an observation, so it updates — and your decisions about it are kept apart precisely so it can.

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See the brief the writer is given

At the bottom of the screen, folded away, is the actual brief every draft is written against: what was learned from your posts, with your changes applied on top. Open it when output doesn’t sound like you and you can’t tell why. It’s the difference between guessing at what the writer was told and reading it.
If something you expected is missing from the brief, it was never saved. If it’s there and the draft ignored it, that’s a different problem — and worth reporting, because the brief is the evidence.

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The same card, in two other places

This isn’t the only way in. The same rows, saving to the same place:
  • In chat, as the “Sound right?” card after a draft.
  • During setup, under your first post, with a Rewrite this post with it button.
A change made in any of them is the same change — they can’t disagree with each other.

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When it still doesn’t sound like you

1

Add a rule for the specific thing

The most direct fix. One line in Rules the writer must follow beats five attempts at rephrasing a prompt.
2

Check the strategy, not the style

A vague audience produces vague writing that no voice setting can rescue. See your strategy.
3

Narrow what chat is reading

Viral Posts in particular pulls drafts toward other people’s structures. See give chat the right context.
4

Read the brief

If the first three didn’t do it, the brief tells you what the writer was actually working from.

Your strategy

What posts are about, and who they’re for.

Your brand voice in chat

Standing instructions and reviews, in conversation.

Improve a draft

Fixing one post rather than the rule.

Create a post

Where all of this shows up.