Hooks, CTAs and pinned comments

A post can be right and still fail on three specific things: nobody reads past the first line, nobody does anything at the end, and nothing happens in the comments. Each of those is its own request in chat, and each returns a set of options rather than one answer, so you’re choosing rather than accepting.

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You don’t need a draft first

This is the part most people miss. All three work from whatever you have: So you can test whether an angle has a strong opening before you commit to writing the post. That’s usually a better order: if none of the hooks land, the angle is the problem, and you’ve spent one request finding out instead of a draft.

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Hooks

The opening line. Ask for options and pick one.

• “Generate hooks for this post”
• “Give me ten hook options for a post about why founders should document their expertise”
• “Rewrite the opening — it’s too slow”

Hooks are the one place Depost AI looks outward as well as inward. Alongside your voice and your own posts, it draws on viral posts and on what has performed for you, because openings are the most transferable part of a post. A structure that worked in your niche usually still works in your hands. Each option has its own Apply button. That’s the part worth knowing: you don’t copy the hook you like and paste it in, you press Apply and it replaces the opening of the draft.

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CTAs

The ending, and what you want the reader to actually do.

• “Generate CTA options”
• “Give me a softer ending — this one is too salesy”
• “What should the CTA be if I want replies rather than clicks?”

CTAs work differently from hooks. They’re built from your strategy — the goal, the audience and the offer you confirmed at setup — plus your own performance. They don’t draw on viral posts, which is deliberate: a call to action that worked for someone with a different offer is not evidence about yours. The draft rides along as context, shown as a DRAFT POST chip above your message, so “give me 3 CTA options” is enough. Apply a CTA to the draft puts your pick in.

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Pinned comments

The comment you leave under your own post once it’s live. It extends the post rather than repeating it — the detail that didn’t fit, the link, the offer, the question that restarts the conversation.

• “Write pinned comments for this post”
• “Write a pinned comment that points at the full guide”

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Applying what you picked

Options are only useful if getting one into the draft is easy, and it is. There are two routes and you’ll meet both:

• Apply, on an individual option. Used for hooks, where each one is a self-contained replacement for the opening line.
• Apply a CTA to the draft, in the follow-up row. Used where the change is to the post as a whole rather than one line of it.

Either way the draft updates in place. Nothing is copied, pasted, or retyped, so the version you keep working on stays the one Depost AI has context on.

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Improving rather than generating

If you already have a hook or a CTA and it’s nearly right, say so instead of asking for a fresh set:

• “Improve this hook, keep the specifics”
• “Same CTA, less pushy”

You get a revision of what you wrote, not five alternatives to choose between.

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From a draft in the thread

When Depost AI has just written you a post, three of these are one click underneath it: Generate hooks for this post, Generate CTA options, and Write pinned comments. Use those rather than starting a new chat. They already have the draft, so nothing gets re-explained and nothing drifts. Next: open the draft in the editor to format it. See editing a post.

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