> ## Documentation Index
> Fetch the complete documentation index at: https://docs.depost.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Your content strategy

> The stored profile — audience, goals, offer, topics — that shapes everything Depost AI writes.

Behind every draft, idea and plan sits a strategy profile: who you're talking to, what you
want, what you sell, what you talk about. Getting it right changes output more than any
individual prompt does.

## Seeing it

Ask *"show me my current strategy"* and you get what's stored — audience, goals, offer,
topic focus.

Worth doing early. Most people have never looked at it, and it was inferred from their
profile and posts rather than stated.

## Reviewing it

Ask *"review my strategy"* and Depost AI assesses what's there — what's too broad, what's
misaligned with what you actually publish — and proposes a replacement.

<Frame>
  <img src="https://statics.depost.ai/docs/chat/strategy-review.png?v=2" alt="A strategy review in chat, showing strengths and proposed changes before anything is applied" />
</Frame>

<Warning>
  **A review proposes. It does not save.** The change sits pending until you apply it —
  which is deliberate, since a strategy quietly rewriting itself would change every future
  draft without you noticing. If you want the change, say *"apply that"*.
</Warning>

That behavior is the most common source of confusion in this area. People review, agree
with the proposal, move on, and wonder later why nothing changed.

## Changing it

| Ask for                | What happens                                              |
| ---------------------- | --------------------------------------------------------- |
| **Update my strategy** | Change specific fields directly                           |
| **Review my strategy** | Get a proposed change, not saved                          |
| **Refine that**        | Adjust the pending proposal before applying               |
| **Apply that**         | Save the pending proposal                                 |
| **Reset my strategy**  | Back to what Depost AI infers from your profile and posts |

**Refine** is the useful middle step. If a proposal is 80% right, say what's wrong and
refine it rather than accepting and re-editing afterwards.

## What to get right

<AccordionGroup>
  <Accordion icon="users" title="Audience — be narrower than feels comfortable">
    "B2B founders" produces generic output because it describes millions of people.
    "Technical founders doing their first marketing hire" produces specifics.
  </Accordion>

  <Accordion icon="target" title="Goal — pick one primary">
    Secondary goals add range. A profile with four equal priorities has none, and the
    output reads that way.
  </Accordion>

  <Accordion icon="package" title="Offer — say what you actually sell">
    This is what lets a post mention your product without lurching into a pitch.
  </Accordion>
</AccordionGroup>

<Tip>
  Revisit the strategy when output feels persistently off, rather than fighting it prompt by
  prompt. A wrong profile is a fault you re-encounter on every request.
</Tip>

## Related

<CardGroup cols={2}>
  <Card title="Plan your content" icon="calendar" href="/chat/plan">
    What the strategy shapes most visibly.
  </Card>

  <Card title="Give chat the right context" icon="layers" href="/chat/context">
    The other half of what output is built from.
  </Card>

  <Card title="Saved items and defaults" icon="bookmark" href="/chat/memory">
    Preferences that persist alongside the strategy.
  </Card>

  <Card title="Analyze your content" icon="chart-line" href="/chat/analyze">
    Evidence for whether the strategy is working.
  </Card>
</CardGroup>
