> ## Documentation Index > Fetch the complete documentation index at: https://docs.depost.ai/llms.txt > Use this file to discover all available pages before exploring further. # Brands > An identity you publish as — adding one, switching between them, and what each one keeps to itself. A **brand** is an identity you publish as: one person, one LinkedIn account, one voice. A workspace can hold as many as your plan allows, and that's how one team runs several clients or several spokespeople. What belongs to a brand and what belongs to the workspace is in [agencies and teams](/agencies/overview). This page is the practical half — adding one, moving between them, and the two mistakes that cost you time. Two that surprise people: **labels are workspace-wide**, so one you create shows on every brand. **Social accounts are per brand**, because an account publishes as one identity. ## Switching The switcher at the top of the sidebar changes which brand you're working in. Content is scoped to whatever is selected — so a post created in the wrong brand is created in the wrong brand. Check the switcher before a run of work, and check it in the browser extension separately. They're set independently, and a bookmark saved against the wrong brand has to be moved by hand. ## Adding a brand From the brand switcher, choose **Add personal brand**. The Add personal brand dialog asking for a first name and last name, with the assigned user shown below and a Create brand button It asks for a **first and last name** — a brand is a person's identity, so that's what it's named after — and which workspace member it's **assigned** to. Then it walks the same setup the account itself went through: connect that person's LinkedIn profile, read their history, build a strategy from it, confirm it. So a second brand isn't a blank slate. It arrives knowing its own audience and its own voice, and it doesn't inherit either from the first. See [set up your account](/started/set-up), which is the same sequence. That's why agency work holds up. Each client brand goes through its own analysis, so "sounds like the client" isn't something you configure afterwards — it's how the brand starts. ## When you need more than one workspace Usually you don't. Several brands in one workspace is easier to run and to report across. Use a second workspace only when **billing or team membership genuinely need separating** — a client paying their own subscription, or a team that must not see each other's work at all. Everything else is better solved with brand access, which lets someone hold one brand and see none of the others. ## Deleting a brand From [the workspace view](/agencies/workspace), with three guards: not the brand you're currently in, not the only brand in the workspace, and you have to type its name. It takes that brand's posts, analytics and library with it, and there's no undo. A brand you've stopped using costs nothing to leave in place. ## Related Roles, and granting access per brand. One brand per client, in practice. A brand's own configuration. Name, timezone, invite link, domains. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.